collective off the clock

Hoaloha, welcome to

Personal

tips

incentives

agency life

Let's get lost:

meetings & events

Podcast

Travel

Where event pros go off the record - sharing behind-the-scenes moments, unfiltered stories, and real talk from life in events.

The Latest Stories

Reader favorite:

from perk to profit

read the blog

how incentive travel actually drives sales + profit

Most companies waste money on events that look good but do nothing for the business. We do it differently. At Modern Collective, every meeting, incentive, and site selection is designed to drive sales, loyalty, and ROI — because if it’s not moving the needle, it’s just an expensive party.

If you want a partner who blends strategy with style, I’m your wing-woman.

Hi, I'm Lauren Smith.

Read the full story

Founder, Event Architect & Your Behind-the-Scenes Power Player

Behind the Brand